$321Yearly 20-yr $500K term, 40-year-old man
$3,180Yearly whole life $500K, 40-year-old man
4.5xSmoker vs. nonsmoker price at 40
+89%Standard vs. best health class (age 40 man)
Key takeaway: Term life is cheap when you’re young and healthy: about $213 a year for a 30-year-old man and $321 at 40 for $500,000 of 20-year cover. The price roughly quadruples between 30 and 50. Smoking, health class and choosing permanent rather than term cover change the price far more than which insurer you pick.
How we put this guide together: Average rates come from NerdWallet (October 2026; averages of the three lowest quotes for preferred-health nonsmokers, $500,000, 20-year term) and MoneyGeek (September 2026; quotes from 21 insurers for nonsmokers in average health). The two use different assumptions, so their numbers differ. Figures were checked in October 2026; your own price depends on your age, health and the insurer. See our advertiser disclosure.

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Term life rates by age

AgeMen, yearlyWomen, yearlyMen, monthlyWomen, monthly
20$209$175$17$15
30$213$182$18$15
40$321$278$27$23
50$810$636$68$53
60$2,335$1,640$195$137
70$9,702$7,934$809$661

Source: NerdWallet, October 2026. $500,000, 20-year term, preferred health, nonsmoker.

Women pay less because they live longer on average: about 13% less than men at 40. Prices rise slowly through your 30s, then sharply after 45. A 50-year-old man pays almost four times what a 30-year-old does.

Rates by coverage amount and term length

40-year-old, 20-year term$250,000$500,000$1 million
Women, monthly$28$47$86
Men, monthly$35$59$109
40-year-old man, $500,00010-year20-year30-year
Monthly premium$41$59$104

Source: MoneyGeek, September 2026. Nonsmokers in average (standard plus) health.

Doubling cover from $500,000 to $1 million raises the price by about 85%, not 100%, so larger policies are better value per dollar. A 30-year term costs about 76% more than a 20-year term, because the insurer covers you into your 70s.

How health class changes the price

40-year-old, $500,000, 20-yearWomen, monthlyMen, monthly
Preferred Plus$29$35
Preferred$36$43
Standard Plus$47$59
Standard$52$66

Source: MoneyGeek, September 2026.

Insurers place you in a class based on your health, build, blood pressure, cholesterol, family history and lifestyle. Moving from Standard to Preferred Plus nearly halves the price. Because insurers weigh conditions differently, the same person can get different classes from different companies.

Smokers pay far more

NerdWallet’s October 2026 data shows a 40-year-old male smoker paying about $1,448 a year for $500,000 of 20-year cover, about 4.5 times the nonsmoker price. At 30, a woman who smokes pays about 3.5 times as much. Our life insurance for smokers guide explains how insurers define tobacco use and how quickly quitting pays off.

Whole life costs

AgeMen, yearlyWomen, yearly
30$2,207$1,929
40$3,180$2,849
50$4,983$4,317
60$8,335$7,304

Source: NerdWallet, October 2026. $500,000 whole life, nonsmoker.

At 40, whole life costs about ten times as much as term for the same death benefit, because it lasts for life and builds cash value. See term vs. whole life.

Ways to pay less

  • Buy sooner. Your rate is locked for the whole term at the age you buy.
  • Compare insurers for your health profile; see our insurer comparison.
  • Match term length to the need, such as the years until your youngest child is independent or your mortgage is paid off.
  • Consider laddering: two smaller policies of different lengths can cost less than one long one as your needs fall.
  • Pay annually if you can. Monthly payment plans often cost more over the year.
  • Take the exam if you’re healthy. No-exam policies can cost more for some applicants; see our no-exam guide.

Frequently asked questions

How much is a $500,000 life insurance policy?

About $27 a month for a healthy 40-year-old man and $23 for a woman, for 20-year term cover (NerdWallet, October 2026). Whole life with the same benefit costs around $265 a month at 40.

How much is life insurance for a 30-year-old?

About $15 to $18 a month for $500,000 of 20-year term cover at preferred health rates.

Why is life insurance more expensive for men?

Women live longer on average, so insurers expect to pay out later. At 40, women pay about 13% less than men.

Does life insurance get more expensive every year?

Not once you buy. Term premiums are usually fixed for the whole term. But each year you wait, the starting price is higher.

Is whole life insurance worth the extra cost?

It can be for lifelong needs such as estate planning or a dependent with special needs. For income replacement, term is usually far cheaper.

Sources

Insurance prices, discounts and rules change often and vary by state. Figures were checked in October 2026; confirm details with the insurer or your state insurance department.